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Can Mastercard make the most of Access?

Marketing Week

Despite denials from Access and a resounding “no comment” from the more involved parties, there is no longer any doubt that the four UK clearing banks are in talks in New York to sell the brand to Mastercard for more than 100m. Lloyds, Midland and NatWest all own a 30 per cent stake in Access. […]

Mastercard puts Visa on the alert

Marketing Week

Visa International is planning a stand alone advertising campaign for its UK credit card business if global rival Mastercard buys the Access brand from the banks. Sources say it plans separate ads for Barclaycard – which has combined the two brands as Barclaycard Visa for a number of years . “Visa is worried that it […]

Four pitch for VW sales promotion

Marketing Week

Volkswagen has received pitches for a multimillion-pound sales promotion drive to exploit the car company’s sponsorship of this summer’s Rolling Stones tour. Four agencies – IMP, Interfocus, CBH & Partners and incumbent Barraclough Hall Woolston Grey – pitched last week for the UK business. The account underlines the increasing emphasis on direct marketing and sales […]