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They say music is the universal language. No matter what your native tongue is, a song can speak to you on an emotional level.
Since the beginning of time, musicians have been telling stories while express themselves creatively. With brands like Fender, guitarists have been captivating people with not just their talent, but the quality of a world-class instrument.
Fender was founded in southern California more than 70 years ago. Since then, the company has become synonymous with not just rock ‘n’ roll but all genres of music. From beginners to Grammy-winning artists like Ed Sheeran, Fender’s instruments and equipment continue to be an industry staple when it comes to learning to play and performing on a global scale.
Since founder Leo Fender created his first electric guitar, Fender has transcended the instrument and accessories category, encompassing a range of innovative digital experiences that help ignite creative expression and serve players at every stage of their musical journey.
In this episode of Young Influentials, Adweek digital editor and host Colin Daniels sits down with the CMO of Fender, Evan Jones, to discuss where his love of music stems from, how the legacy brand is reaching Gen Z and giving back.
