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It’s one thing to espouse a “People first, better results” philosophy; it’s another to actually practice it in the middle of a global crisis.
In 2020, MediaCom proved its devotion to that creed, deciding early on to invest in talent and save as many jobs as possible globally at the expense of short-term losses.
“Our ambition was to make sure we came out of it together, our culture intact. We spent the best part of 20 years building MediaCom’s culture,” MediaCom global CEO Nick Lawson says.
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