Sainsbury’s commits to further investment in value as it fights to maintain market share
Niamh CarrollThe supermarket says initial take up of its Nectar Prices scheme launched earlier this month, has been “way ahead” of expectations.
The supermarket says initial take up of its Nectar Prices scheme launched earlier this month, has been “way ahead” of expectations.
The company behind brands such as Vanish, Nurofen and Durex says it has “fine-tuned” how it brings its innovations to market over the last year.
Coca-Cola’s marketing has become much more digital, which is helping to attract previously hard-to-get consumers to its brands, CEO James Quincey claimed.
CFO Andre Schulten says it would not be smart for P&G to be drawn into a price war with private label competitors.
Brand building gives companies greater flexibility in setting the prices that customers will pay, but the strategy requires commitment, says Les Binet.
Marketing spend on discounts and loyalty rewards at its highest level for two decades as the cost of living crisis bites into consumer spending.
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The uplift follows the launch of the group’s new food strategy in September, which included a £37m investment in price.
Boots is rethinking its points system and introducing new discounts for its loyalty members, as CMO Pete Markey says its investment behind the Advantage Card scheme has thus far paid off.
Data from YouGov’s BrandIndex reveals the improvements Greggs made in its value perception, consideration and purchase intent last year, as the business reports a 23% uplift in sales to £1.5bn.
Customers are becoming increasingly savvy about pricing tactics, but there are ways for marketers to avoid resentment. However, they come with a catch.
McDonald’s has pressed forward with price hikes this week, having already demonstrated the ability to do so without affecting sales. Meanwhile, Kraft Heinz and Nestlé are struggling to find the right balance.
Whisky brand Jameson has increased the ROI on its media spend by 40% in the US, thanks to Pernod Ricard’s digital transformation efforts, the business claims.
Last year also saw Heineken boost its marketing spend above pre-pandemic levels, with the brewer claiming to get more out of this investment than ever before.