FMCG demand, B2B spend, emails: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
We arm you with all the numbers you need to tackle the week ahead.
With confidence measures still firmly in the negative, the UK is still a “long way” from emerging from its current state of economic gloom.
Marketing spend on discounts and loyalty rewards at its highest level for two decades as the cost of living crisis bites into consumer spending.
We arm you with all the numbers you need to tackle the week ahead.
We arm you with all the numbers you need to tackle the week ahead.
We arm you with all the numbers you need to tackle the week ahead.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
As Boohoo Group integrates new brands into the fold and expands into the US, it has become more customer centric and less focused on last-click ROI, with its top marketer admitting it hadn’t been “spending our money effectively”.
We arm you with all the numbers you need to tackle the week ahead.
Consumer confidence increased slightly in March, but as people continue to grapple with sky-high food prices and energy bills there are no “compelling signs” things are going to improve any time soon.
In an increasingly cost-conscious consumer environment, there could be an opportunity for private label brands to take share in the no and low alcohol sector, say analysts. But they’ll have to fight off rising competition from both alcohol giants and independent brands alike.
Inflation hit the John Lewis Partnership “like a hurricane”, says chair Sharon White, with “strong sales” at John Lewis offset by declining sales at Waitrose.
The latest instalment in our series examines what marketers can learn from brands seeing results in the metaverse.
The trade down to own label “shows little sign of stopping”, according to Kantar’s latest data, with Aldi and Lidl also continuing to steal market share.
We take a look at how brands can reap the benefits of the metaverse while managing the possible risks.