Prime Video Comes to Freevee While Fire TV Gets FAST at NewFronts

As streaming has become a well-established presence in U.S. households, Amazon has a new statistic it wants to share this NewFronts.

The company said that Prime Video has become the most-subscribed-to streaming service in the U.S. and that advertisers can now reach an average monthly U.S. audience of 155 million across Amazon ad-supported streaming TV. That includes Amazon Freevee, Thursday Night Football, Twitch, Fire TV and third-party apps via Amazon Publisher Direct.

As part of that expansive reach, the company’s Monday night NewFronts presentation at New York’s Lincoln Center highlighted Freevee, new ad offerings around Thursday Night Football, measurement partnerships and FAST on Fire TV.

How the Big Measurement Companies Actually Measure Up

“We’re really excited to showcase how our streaming offerings can help brands effectively bridge content to commerce, whether that commerce is happening in our own store or involves products and services purchased elsewhere,” Alan Moss, vp of global advertising...