Progress will only happen if there is jeopardy
Secret MarketerMaking mistakes is no bad thing. Learning from them is what will make you a better marketer.
Making mistakes is no bad thing. Learning from them is what will make you a better marketer.
Marketing is inherently neither good nor bad, but as the general public often remind us, we should always question its purpose and how we use it.
Britvic CMO Matt Barwell will depart after nine years at the business, to be succeeded by Heineken’s Cindy Tervoort.
Ali Jones will start at Matalan this week in the newly created role, having departed Co-op in October last year.
Rather than being seen purely as a means to drive leads, B2B marketers are using shared goals and “grown up” conversations to nurture their relationship with sales.
Being unafraid to tackle new cultures and challenges is what led Lex Bradshaw-Zanger to work for McDonald’s and Facebook before joining L’Oréal.
Marketers have to juggle numerous relationships and interdependent disciplines to achieve anything in their work – and only the best can do that well.
Brands are returning to the recruitment market, but skills shortages and inflationary wage demands are holding up the traffic.
With more than half of marketers looking for a new role, what is the best way to navigate the hurdles of a recruitment system that has never demanded more from candidates?
A third of marketers aren’t receiving upskilling from their employers, according to Marketing Week’s 2023 Career and Salary Survey. What are the consequences, and what can marketers do themselves?
More than half of marketers believe their employer is providing adequate training, while the vast majority feel they already have the right combination of skills required by businesses.
Marketers are noticing a data and analytics skills gap at work, with most organisations looking to fill the void by hiring ahead of upskilling.
Marketing Week’s 2023 Career and Salary Survey reveals the skills gaps businesses are identifying, with a lack of understanding around data and analytics coming top.
From focusing on the short term and worrying about a recession to not defining brand management, why do marketers think their businesses are undervaluing skills that focus on the long term?
In a challenging recruitment market, B2B businesses are focusing on their employer branding to attract top talent. Those who neglect it could be left behind.
The majority of sales and marketing organisations have failed to adapt fast enough as the digital landscape evolves, the report by the CMO Council finds.
By focusing first on improving the revenue “engine”, B2B marketing boss Rosie Guest raised marketing’s influence and secured investment to grow her team. Now she has plans to scale further.
The online comparison site is splitting its marketing function in two, with Tom Wallis to take on leadership of both customer and performance marketing. CMO Mark Vile remains in place to lead on brand.
The 2023 Marketing Week Career and Salary Survey reveals marketing’s strategic role within businesses has risen in the last twelve months, as brands look to marketers to help navigate the challenging environment.
Taking control of their marketing functions remains a highly appealing proposition for many brands, but new data suggests the reality often falls short of expectations.
Given most marketers responding to Marketing Week’s exclusive 2023 Career and Salary Survey are aged 45 and under, does the industry have a persistent age issue to address?