The search for this year's Media All-Stars has begun! Submit an entry by May 22 to be considered.
In 2008, the global financial system was in shambles. The vertiginous drop in the stock market had brought Wall Street to its knees.
Years later, in 2014, the reverberations of The Great Recession were still being felt within the walls of Wells Fargo. Global banking regulator The Basel Committee on Banking Supervision (BCBS) introduced regulation 239 to enhance risk management and decision-making processes at large banks.
Wendy Batchelder, Salesforce’s current chief data officer, was leading the corporate risk divisions data office at Wells Fargo at the time and was tasked with complying with the regulation.
“It took us 18 months to get compliant,” she told Adweek.
Create Your Free Account
Registration Includes:
The Adweek Daily newsletter with must-read stories direct to your inbox. PLUS, limited access to Adweek.com articles, videos and podcasts.
Already a member? Sign in