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ITVX overtakes Disney+ and All 4 as UK’s fourth most considered streaming service
Matthew ValentineITV’s marketing push behind ITVX appears to be paying off, as YouGov BrandIndex data reveals a dramatic improvement in consideration since it replaced ITV Hub.
Former Heineken UK CMO succeeds Matt Barwell as Britvic’s top marketer
Niamh CarrollBritvic CMO Matt Barwell will depart after nine years at the business, to be succeeded by Heineken’s Cindy Tervoort.
TSB swaps David Schwimmer for first brand mascot
Molly InnesTSB is on a journey to get its customers talking, and hopes its new brand mascot will help it address the elephant in the room.
Even sophisticated mass marketers need targeting
Mark RitsonAfter a short sabbatical to launch this year’s Mini MBA, our trusty marketing columnist returns to talk targeting, and why this ancient topic is one of the biggest challenges most marketers now face. Not despite the industry’s new-found love for mass marketing, but because of it.
‘Refresh rather than rebrand’: Why Pets at Home is simplifying its brand portfolio
Josh StephensonPets at Home has “refreshed” its brands, bringing them all under the Pets umbrella as it looks to draw better connections between the different arms of the business.
FMCG demand, B2B spend, emails: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
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Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here