Nutanix is one of the world’s leading providers of enterprise cloud computing products, with revenues of $1.58bn in 2022. Right now, the brand is going to market with a new brand narrative, to communicate the value it offers customers and enable its sales teams to convert more effectively.
In this video interview, we ask vice-president of corporate marketing Annie Headley to explain how Nutanix is using the concept of ‘brand gen’ to get “better at executing impactful brand awareness and demand gen campaigns”, by uniting both ends of the funnel under one strategy.
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