Even sophisticated mass marketers need targeting
Lyndon WhiteAfter a short sabbatical to launch this year’s Mini MBA, our trusty marketing columnist returns to talk targeting, and why this ancient topic is one of the biggest challenges most marketers now face. Not despite the industry’s new-found love for mass marketing, but because of it.
‘Refresh rather than rebrand’: Why Pets at Home is simplifying its brand portfolio
Lyndon WhitePets at Home has “refreshed” its brands, bringing them all under the Pets umbrella as it looks to draw better connections between the different arms of the business.
FMCG demand, B2B spend, emails: 5 interesting stats to start your week
Lyndon WhiteWe arm you with all the numbers you need to tackle the week ahead.
Marketoonist on social listening
Lyndon WhiteTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here